# Driving +67% online revenue growth in one year with UX, structure and performance

[1env Solutions](https://www.1env.com/) is one of the UK’s leading suppliers and manufacturers of professional pest control products, serving trade customers nationwide with a strong reputation for product quality, technical expertise and customer service.

Since early 2024, we’ve partnered with 1env to enhance their eCommerce experience, improve conversion rates, and support long-term online growth.

### The Challenge

Despite strong demand and a loyal customer base, the existing website experience wasn’t fully aligned with the scale of the business or its growth ambitions.

Key challenges included:

- A homepage that didn’t clearly communicate value or guide users effectively
- Limited structure for product discovery across key categories
- A checkout experience that introduced friction and potential drop-off
- Missed opportunities to support both new and returning trade customers

The goal was clear: create a more intuitive, conversion-focused eCommerce journey that could scale with the business.

### Our Approach

#### 1. Homepage Redesign

We redesigned the homepage to better reflect 1env’s position as a leading supplier in the industry.

This included:

- Clearer messaging and hierarchy
- Improved navigation into key product categories
- Stronger visual structure to guide users toward purchase
- Content for both hunter and explorer user types

The result is a more engaging and purposeful entry point for both new and returning users.

#### 2. Category Landing Page Creation

To improve product discovery and SEO performance, we introduced a dedicated category landing page.

This helped to:

- Better organise product ranges
- Support users in finding relevant solutions faster
- Create stronger entry points for organic and paid traffic

#### 3. Checkout Optimisation

We redesigned the checkout experience to reduce friction and improve conversion rates.

Enhancements included:

- Simplified user flow
- Improved clarity and trust signals
- Reduced unnecessary steps

This ensured a smoother path from basket to purchase.

### The Results

Since launching the website improvements, 1env has seen consistent, measurable eCommerce growth:

- **+67% online revenue growth in year one**
- **+46% growth in year two**
- Improved user journey and reduced checkout friction
- Stronger foundation for ongoing digital growth

The compounding year-on-year growth demonstrates the impact of aligning UX, structure and performance with business goals.

By focusing on the fundamentals of eCommerce – clarity, usability and conversion – we helped 1env unlock significant online growth while building a scalable platform for the future.

This ongoing partnership continues to support their evolution as one of the UK’s fastest-growing pest control product suppliers.